Travis Loof

Travis Loof, Ph.D., is a leading research scholar recognized for his expertise in translating research into operational solutions for government agencies and stakeholders. Loof is a social and communication scientist specializing in media psychology, human-AI interaction, and crisis communication. Currently research faculty at The University of Alabama’s College of Communication and Information Sciences, he is also affiliated with the Alabama Water Institute, the Cooperative Institute for Research to Operations in Hydrology (CIROH), and NOAA’s Office of Water Prediction . His recent research examines the effectiveness of AI in crisis communication and the dynamics of human-AI teamwork. Loof is recognized for fostering interdisciplinary collaboration by connecting researchers, operators, and policymakers to design tools and strategies that directly benefit communities, translating research into practical solutions actively used by government partners like NOAA and the public they serve. He is also committed to mentoring students, encouraging them to become knowledge producers and develop transferable research skills.